We conducted extensive research into the issues young people face, analysed current charities already involved in mental health, and surveyed both professionals and laypeople in order to establish the place in which It’s Our Day could fit into the market. These findings led to recommendations that formed the basis of our brand strategy.
We then used this strategy to inform our design decisions, allowing us to create a comprehensive brand that appeals to young people, but also has the gravitas to persuade policy makers and educators, which has given It’s Our Day the platform it needs to begin its journey.
It’s Our Day's primary goal is to prevent mental health issues developing, rather than adhering to the current government policy of trying to cure issues after they have manifested. We created the slogan 'Promote, Prevent, Pressure' to succinctly covey this motive.
Our goal with the charity's visual identity was to create something immediately appealing and friendly for young people so they felt at home when interacting with the organisation. The use of specialised design elements, emotive photography, bold colours, and colloquial use of language, provided an informal yet professional brand that allows the charity to confidently converse with both young people and policy makers alike.
We are lucky to work with clients across many disciplines, including: hospitality, engineering, interior design, entertainment, fashion, textiles, and charities.
Our team is a nimble group of designers who are passionate about using design to create brands that allow businesses to grow.
Ryan Taylor, centre, is our Founder and Creative Director. After a long career in the corporate world, he started Umlaut in a back bedroom, and quickly developed a desire to support businesses to achieve their goals through graphic design. He is a huge believer in the evidence-based approach to design, whereby every decision is tested, proven, and thoroughly researched, before being applied to a business problem, ensuring implementation is based on facts, not assumptions. This methodology has quickly become the ethos behind the entire company and its approach to solving complex business problems. He has an unquenchable love for branding, brand strategy, and brand consultation, and believes deeply that the businesses that ultimately succeed are those that embed design into the DNA of their strategy, people, and processes.
Ellis Hobson, right, is a graduate from the University of Salford’s formidable Graphic Design programme, leaving with a First with Honours. Design is as big a part of who he is as breathing, and there’s not a moment when he isn’t either thinking about, or trying to further gain knowledge, on the best design practices. A quick learner, a huge personality, and a delight to work with, Ellis is one of those rare people who has both deep academic ability and an artistic flair for creativity. It’s this intersection of abilities that makes him a client favourite.
Josh Lyon, left, is also a graduate from the University of Salford, again with a First with Honours. Josh’s meticulous attention to detail and thorough analytical thinking means he is able to scope out complex problems from many angles, allowing for a multitude of solutions to manifest themselves for our clients. His determination to find the right solution is second-to-none and although only with us for a short amount of time, he is already proving himself as a strategic thinker, and a fully-rounded designer.