Umlaut

Creating branding to celebrate diversity and expression

Lightbulb Media

Lightbulb Media—a boutique marketing agency based in Manchester, UK—asked us to rebrand them and create a new website as part of their growth aspirations for 2021. An enigmatic, diverse, and smart team, the challenge was to create a brand that represented all their values, goals, and aspirations while remaining cohesive across all marketing collateral.

Our solution was to introduce 3 key elements:

  1. We made typography the star of the show, to emphasise the company's marketing chops—and clear talent for the written word—and helped to create diversity and serendipity for clients and visitors
  2. We implemented a bold, rich colour palette to create contrast and excitement
  3. We drew on photography, drone footage, and animation, to create a playful yet intuitive feel throughout the branding and website

The result is branding that is modern, fresh, and diverse, and speaks directly to the character of the team. The website is a rich and immersive experience, one that draws visitors in and acts as a perfect introduction to the company, leaving no doubt in the mind as to what to expect when working with Lightbulb Media.

Lightbulb media website mockups
Lightbulb media logo in yellow
Lightbulb media logo closeup
Lightbulb media were not award winning

Welcome to Umlaut

Umlaut is a team of designers out of Manchester who had a dream of building brands without all the bullshit and the jargon, without the superiority complexes and the snooty attitudes. We saw a place where business owners could come and get what they needed, without having to wade through treacle to get it. That's what Umlaut is all about.

We have a passion for design, for stories, and for putting something new into the world, and it's those passions that let us create brands in a way that others don't.

To be honest, it's the greatest thrill in the world being asked to support individuals and companies, both small and large, by helping them craft their stories, their personalities, their values, and their aesthetic. Our job is to help you create jobs, build livelihoods, and change lives. What an honour.

Fancy working together?

ryan@umlaut.design

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