A brand iden­ti­ty that reimag­ines a hit Man­ches­ter mar­ket­ing agency.

Light­bulb Media — a bou­tique mar­ket­ing agency based in Man­ches­ter, UK — asked us to rebrand them and cre­ate a new web­site as part of their growth aspi­ra­tions for 2021. An enig­mat­ic, diverse, and smart team, the chal­lenge was to cre­ate a brand that rep­re­sent­ed all their val­ues, goals, and aspi­ra­tions while remain­ing cohe­sive across all mar­ket­ing collateral.

Our solu­tion was to intro­duce 3 key elements:

1. We made typog­ra­phy the star of the show, to empha­sise the com­pa­ny’s mar­ket­ing chops — and clear tal­ent for the writ­ten word — and helped to cre­ate diver­si­ty and serendip­i­ty for clients and visitors
2. We imple­ment­ed a bold, rich colour palette to cre­ate con­trast and excitement
3. We drew on pho­tog­ra­phy, drone footage, and ani­ma­tion, to cre­ate a play­ful yet intu­itive feel through­out the brand­ing and website

The result is brand­ing that is mod­ern, fresh, and diverse, and speaks direct­ly to the char­ac­ter of the team. The web­site is a rich and immer­sive expe­ri­ence, one that draws vis­i­tors in and acts as a per­fect intro­duc­tion to the com­pa­ny, leav­ing no doubt in the mind as to what to expect when work­ing with Light­bulb Media.