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A beautifully designed inner-city map for navigating the hotspots of Rochdale.

Rochdale Business Improvement District

Rochdaletowncentremap full width
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Rochdaletowncentremap tile 1
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Rochdale is a city with an incredible history. As the location for the founding of the Cooperative movement, Rochdale has a lot to be proud of. The thing is, as you walk around, you soon realise that there is plenty on offer down every street and around every corner.

Rochdale Business Improvement District is on a five year journey to enhance opportunity for the businesses of Rochdale. One of their objectives is to rebrand the centre and give Rochdale its own unique identity. We are honoured to be a part of this journey, having worked with Rochdale BID to create a number of iconic logos for distinct quarters around the city already.

Following on from that work, they asked us to produce a map of the town centre, one that would highlight the major hotspots of the town, and one that was functional as an actual map, as well as beautiful.

We created a number of different formats — a two-sided trifold print brochure, a vinyl for shop windows, a billboard, and a more detailed version including additional information about the major landmarks in the city. We then created a number of animated tiles for social media to further add value to the map.

Now found across the city, this map has become a focal point for the residents and visitors alike, and is another step towards increasing Rochdale’s profile.

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