Frida Rome — an independent Manchester-based vegan fashion brand — asked us to design a stunning logo and identity that would describe the company, and look distinctive adorning their products. The challenge was to understand the motivations of the company, and design an identity that hold its own in an industry saturated with well-established players.
Our solution was to reimagine the tropes of the fashion industry, and provide an identity that felt more honest, inviting, and aligned with the vision of the company’s two founders. The logotype is a unique, customised version of Termina Bold, chosen for its ability to both capture the key motivations of the company, and also look and feel distinctive whether embossed, embroidered, or printed on products made from a multitude of vegan materials.
The result is an identity that has helped to launch the company across the globe.