Mission statements usually start with a lot of beliefs.


Well, here’s some things we don’t believe:

  • We don’t believe in fate. We don’t believe in accepting norms.
  • We don’t believe that you should do something that way ‘just because’.
  • We don’t believe that today is as good as it gets.
  • We don’t believe that what you have right now is necessarily the right solution or the only solution.
  • And we certainly don’t believe that things will always be the same.
  • We think it’s important to redefine the way things are done.
  • We want to move design on, stretch it, and reshape it.
  • We want to design things that have never been seen before and will never be seen again, not because it’s cool, or trendy, but because it’s necessary.
  • We believe in bending the rules of the past so that we can mould a better future.

Fundamentally, we believe in change.

Who are we

Welcome to Umlaut

You've heard it all before: "We're a multidisciplinary creative agency with a gazillion awards and 4,000 years of experience. We're doers, thinkers, and problem solvers. We strategise, materialise, and jargonifise." Kill me now.

Instead, let us put it simply: you want a brand that will get you noticed by the customers you'd like to reach. We have the skills, expertise, and design knowledge to make that happen. No bullshit, no nonsense, just decent people who don't talk in riddles. It's grand to meet you.

Ryan Taylor

Creative Direction

Ryan is a simple Yorkshire lad that never set out to be a designer or a business owner. He worked for The Man for the best part of a decade heading up teams in the financial services industry. One day he woke up, felt a weird pain, and realised that a part of his soul was missing. He swiftly packed up his things and called it a day. Through years of grit, determination—and as he'll freely admit—sheer luck, he taught himself graphic design, the art of branding, then front- and backend development, and most importantly, worked out how to navigate an industry that is pretty mad at the best of times. Umlaut was born out of a need to do things differently, and almost a decade later, he's well regarded for his no nonsense, honest approach to his craft.

Amelia Stevens

Client Relations

Amelia heralds from the States, moving to Britain to be with her husband. She joined Umlaut at the beginning of 2021—in the middle of that pretty insignificant, blink-and-you'll-miss-it, global pandemic—and in the time since, has been diligently professionalising the team, and building solid relationships with clients.

Elliot Anderson

Graphic Design

Elliot is the newest member of the team, and comes with more strings to his bow than Robin Hood. With talents in print, digital, social, and advertising, Elliot is an incredible all-rounder who constantly amazes and delights in everything that he does. With experience working for some of the biggest brands in the world, both at other agencies and in-house, Elliot can work at any level and hit the nail on the head every, single time. It makes you sick, doesn't it.

David Driscoll


David is one of those really annoying people that is seemingly good at everything. It's often said that designers and developers are like chalk and cheese, that their skills are so impossibly different that one person could never do both. Apart from a pointless attempt at putting people in boxes, it's also untrue. David has a deep appreciation for design, a keen understanding of user experience, and an ability to craft efficient and beautiful websites. Annoying he may be, but my god are we glad to have him.

Annie Beverley

Content Strategy

Annie has a breadth of skills in copywriting, content management, SEO, and more. Her personality is as big and loud as you could ask for, and it's this super-cool spirit that gives her the ability to capture client's needs and put it into words. A real one of a kind; we just love what Annie brings to the team.

Rebecca Revill


Rebecca is the second Yorkshire person on the team, originally from Sheffield, and just glad more than anything to have left all those hills behind. With a keen eye for creativity, a smile that lights up rooms, and ideas that capture the heart, soul, and story of any production, she brings another level of awesome to the table.

Taking next steps and investing in your business can be a little scary. The importance of meeting Umlaut and asking them to design a website that would allow me to have the full respect of all clientele has basically made my business. Flawless professionalism and attention to every detail.

Bjorn Woodhall—The Cassettes

What is an Umlaut anyway?

Glad you asked.

You’ll have come across an Umlaut many times, you just didn’t realise it at the time.

An umlaut is a linguistic symbol used in Germanic languages. It’s the two dots you find over the vowels in words like ‘käfer’, ‘vögel’, and even the rather beautiful ‘Fußgängerübergänge’ (it means, rather disappointingly—‘pedestrian crossings’).

When used in a word, an umlaut changes how that word is pronounced and what it means. Put simply: an umlaut changes things, and because of that, given our proclivities towards doing things a little different to others, it perfectly symbolises everything that we stand for.

It’s also hard to pronounce, a word with which most people are unfamiliar, and it needs quite a lot of explaining to understand.

In naming ourselves such, we’ve broken probably all the rules of branding that there are. It’s what we do.