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A unique identity for a brand new beauty company.

Mirror Aesthetics

Mirror Aesthetics — an aesthetics and beauty company based in central Manchester — asked us to create a unique brand identity that would elevate the company above it competitors and speak directly to its target audience. As well as branding, we created a range of different marketing collateral including mock-up facias to aid with the shop fit out. The challenge was to create an identity that aligned with the company founder, previously a key player in another Manchester beauty brand — The Brazilian Waxing Company, who was keen to create a morally astute and ethically practicing beauty business, and amplify the brand in an already crowded industry.

Our solution was to use a modern application of bold photography, typography, and colours, to create a brand identity that stands head and shoulders above others in the market. The identity speaks directly to Gen Z and Alpha and works perfectly in a social media setting — we had to ensure that Mirror Aesthetics was genuine, and didn’t fall into the sometimes bad practices of the industry by portraying images of results that are simply unobtainable. Gradient washes created stand-out moments, and metallic features created texture and interest.

The result was a modern, vibrant, and energetic brand that has the potential to stand up against the giants of this industry.

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