Baillie Street Quarter—an integral heritage corridor within Rochdale town centre, known for its artisan craftspeople and independent shop owners—needed a logo that would provide a focal point in the area and give it a real sense of place.
Our solution was to create a logo that incorporated key architectural features from Baillie Street itself, such as the entrance door to the former William Deacon's Manchester and Salford Bank, in order to anchor the logo within the geography of the area itself.
The result is a logo that now signposts Baillie Street Quarter, appearing on signage, wayfinding, and also adopted by the shop owners in the area, which helps to contribute to the feeling of destination.
Umlaut is a team of designers out of Manchester who had a dream of building brands without all the bullshit and the jargon, without the superiority complexes and the snooty attitudes. We saw a place where business owners could come and get what they needed, without having to wade through treacle to get it. That's what Umlaut is all about.
We have a passion for design, for stories, and for putting something new into the world, and it's those passions that let us create brands in a way that others don't.
To be honest, it's the greatest thrill in the world being asked to support individuals and companies, both small and large, by helping them craft their stories, their personalities, their values, and their aesthetic. Our job is to help you create jobs, build livelihoods, and change lives. What an honour.