A pre­mi­um brand iden­ti­ty for a time­less per­son­al brand­ing agency.

Voir — a new per­son­al brand­ing agency based in Man­ches­ter — asked us to cre­ate a fresh, new, brand iden­ti­ty, web­site, and mar­ket­ing col­lat­er­al for their launch. The chal­lenge was to ele­vate Voir above the com­pe­ti­tion, in a brand new indus­try with almost no his­to­ry to draw from.

Our solu­tion was to do away with the men­tal­i­ty of lik­ing and shar­ing and views and engage­ment, and instead focus on the val­ues of the com­pa­ny and the user-cen­tred focus that the agency want­ed to aim for.

We estab­lished an iden­ti­ty based in sound design prin­ci­ples, mod­ern aes­thet­ic, and instant under­stand­ing. We used colour to sign­post the expe­ri­ence, we used type­faces with a keen her­itage to add a lev­el of sophis­ti­ca­tion, and we cre­at­ed an entire­ly bespoke web­site to invite vis­i­tors to find out more com­plete with cus­tom user jour­neys, and entire­ly unique graph­ics and ani­ma­tions, for a pre­mi­um finish.

The result is an entire brand expe­ri­ence that has cat­a­pult­ed Voir way beyond its competition.

For an in-depth analy­sis of this project, check out our accom­pa­ny­ing arti­cle.