Voir — a new personal branding agency based in Manchester — asked us to create a fresh, new, brand identity, website, and marketing collateral for their launch. The challenge was to elevate Voir above the competition, in a brand new industry with almost no history to draw from.
Our solution was to do away with the mentality of liking and sharing and views and engagement, and instead focus on the values of the company and the user-centred focus that the agency wanted to aim for.
We established an identity based in sound design principles, modern aesthetic, and instant understanding. We used colour to signpost the experience, we used typefaces with a keen heritage to add a level of sophistication, and we created an entirely bespoke website to invite visitors to find out more complete with custom user journeys, and entirely unique graphics and animations, for a premium finish.
The result is an entire brand experience that has catapulted Voir way beyond its competition.
For an in-depth analysis of this project, check out our accompanying article.