News, views, and reviews.
Thoughts from the team at Umlaut
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A History of Modern Design — from Bauhaus to Dieter Rams
We’re called Umlaut. It’s a German word. More specifically, it’s a German typographic word. Even more specifically, it’s those two dots that go above certain vowels. That wasn’t by accident.
Design
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Great design is heard, not just seen
Music: it’s the best invention ever. And it goes hand-in-hand with creativity. At Umlaut, we prize music above all else. It makes us better designers. Here’s why.
Music
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Creating a timeless brand identity in an industry that’s only just getting started
Read our in-depth analysis on our recent brand identity project with Voir.
Case Study
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Your complete guide to rebranding in 2022
Rebranding is a nightmare, right? It’s a sign of a failing company, right? Wrong. Here’s how to approach rebranding the right way.
Branding
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Creating branding for Frida Rome worthy of Dragon’s Den investment
Helping mates realise their dreams is one of our proudest moments.
Case Study
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Procrastination, uncrastination, and a fireball of catastrophe
Our Creative Director, Ryan, reveals an observation about his work practices that leads to a situation he never expected.
Opinions
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How to make brand guidelines for your business
Here’s how to make a brand book that lays out the look and feel of your business.
Branding
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