A logo redesign that never misses a beat.

When Get In The Mix approached us look­ing for a new logo as part of their upcom­ing rebrand, to say we were excit­ed would be an under­state­ment. Music is a big deal here at Umlaut, so the oppor­tu­ni­ty to work on brand­ing for this online retail­er of dj equip­ment was pret­ty special.

Our brief was to cre­ate some­thing impact­ful, that would not only work per­fect­ly as part of an over­all visu­al iden­ti­ty, but also on a range of mer­chan­dise Get in the Mix were hop­ing to sell. We decid­ed to focus on the way in which sound is rep­re­sent­ed on dj equip­ment, by cre­at­ing a lay­ered logo to mim­ic the bars on a mix­er. We spent time test dri­ving numer­ous type­faces, and even­tu­al­ly cre­at­ed a cus­tom vari­ant to pro­vide the per­fect aes­thet­ic for Get in the Mix.