Rethinking fintech branding for a youthful, discerning audience


Rocketer–one of only a handful of Facebook Premium Marketing Partners anywhere in the world–asked us to rethink their branding to bring them bang up-to-date, in order to expand their marketing-leading advantage over the competition with a direction never seen before in fintech. The challenge was to create a visual identity that felt innovative, spoke to their talents, and delivered an experience that was immersive and joyful, emotions not often used to describe financial companies.

Our solution was to incorporate 3 key elements:

  1. We created a unique experience that would set Rocketer apart
  2. We used tried and tested design principles—reaching back to Bauhaus for some elements—in order to create a foundation that would last the course, and be eminently scalable
  3. We developed a bold colour palette and created unique isometric iconography to create clear signposting, and a sense of the cultural background of the company

The result is branding, website, and marketing collateral that modernises the company, provides insight into its culture, values, and aspirations, and highlights the company's willingness to think differently, be innovative, and trailblaze in the pursuit of greater solutions for their clients.

Rocketer website mockup
Rocketer logo 2
Rocketer isometric icon
Rocketer mobile mockup

Welcome to Umlaut

Umlaut is a team of designers out of Manchester who had a dream of building brands without all the bullshit and the jargon, without the superiority complexes and the snooty attitudes. We saw a place where business owners could come and get what they needed, without having to wade through treacle to get it. That's what Umlaut is all about.

We have a passion for design, for stories, and for putting something new into the world, and it's those passions that let us create brands in a way that others don't.

To be honest, it's the greatest thrill in the world being asked to support individuals and companies, both small and large, by helping them craft their stories, their personalities, their values, and their aesthetic. Our job is to help you create jobs, build livelihoods, and change lives. What an honour.

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