An engaging rebrand for a youthful, discerning, fintech brand.

Rock­eter – one of only a hand­ful of Face­book Pre­mi­um Mar­ket­ing Part­ners any­where in the world – asked us to rethink their brand­ing to bring them bang up-to-date, in order to expand their mar­ket­ing-lead­ing advan­tage over the com­pe­ti­tion with a direc­tion nev­er seen before in fin­tech. The chal­lenge was to cre­ate a visu­al iden­ti­ty that felt inno­v­a­tive, spoke to their tal­ents, and deliv­ered an expe­ri­ence that was immer­sive and joy­ful, emo­tions not often used to describe finan­cial companies.

Our solu­tion was to incor­po­rate 3 key elements:

1. We cre­at­ed a unique expe­ri­ence that would set Rock­eter apart
2. We used tried and test­ed design prin­ci­ples — reach­ing back to Bauhaus for some ele­ments — in order to cre­ate a foun­da­tion that would last the course, and be emi­nent­ly scalable
3. We devel­oped a bold colour palette and cre­at­ed unique iso­met­ric iconog­ra­phy to cre­ate clear sign­post­ing, and a sense of the cul­tur­al back­ground of the company

The result is brand­ing, web­site, and mar­ket­ing col­lat­er­al that mod­ernises the com­pa­ny, pro­vides insight into its cul­ture, val­ues, and aspi­ra­tions, and high­lights the com­pa­ny’s will­ing­ness to think dif­fer­ent­ly, be inno­v­a­tive, and trail­blaze in the pur­suit of greater solu­tions for their clients.