A professional rebrand to support a new direction.

When JPS­GD approached us, the first thing we realised was the name had to go. In a world full of acronyms — none of which mean a thing, let’s be hon­est — it was impor­tant to give this firm a name that was eas­i­ly recog­nis­able, gave some clue to the fun­da­men­tals of the busi­ness, and most impor­tant­ly, was rememberable.

Sec­ond­ly, we loved the way that James, the own­er and founder, want­ed to bring out the per­son­al­i­ty of the com­pa­ny. As engi­neers, it’s easy to think the indus­try is entire­ly face­less, but in real­i­ty, there’s a whole world to uncov­er that has an atti­tude, instinct, and sto­ry all of its own.

So, we came up with Glass­works. For a com­pa­ny that designs win­dows, it seemed fit­ting. And for one locat­ed in Man­ches­ter, the feel­ing of indus­try about the name was a per­fect fit. Cou­pled with that, we cre­at­ed a whole new brand iden­ti­ty, and designed and devel­oped a web­site that could shout loud­ly about the work that this love­ly com­pa­ny does.

We also worked exten­sive­ly with the team at Glass­works to rethink their brand val­ues, ones that meant some­thing to the team, and could be used a start­ing point for their new adventure.